Business strategy
AGREE TO ROTATE TO A NEW START
Talk about “pivot” and you’ll immediately become part of a club. Not for lovers of the English language, but for business and innovation. And if the word “pivot” has almost become a language tic, it is because it refers to something essential in the good management of a company: the ability to question oneself. To tingle is to change. By this you mean a thoughtful and well-considered decision – almost a necessity. Pivoting is therefore understanding what is wrong and deciding to do differently.
What to remember
Knowing how to pivot means demonstrating two essential qualities for an entrepreneur: agility and the ability to decide. Refusing to pivot is a risk of increased competition, loss of market and heavy investment for the future.
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